VIARTEM / INFORMATION

Cookie policy

Effective from: 29 May 2026

Cookies are small text files stored on a user's device by a website. The Shop also uses localStorage and sessionStorage. Google analytics and conversion measurement start after the relevant consent is given.

Technical information updated: 28 October 2026.

Cookie categories

Essential shop functions

Essential storage maintains the shopping session and sign-in, protects forms, remembers the cart and helps prevent the same order from being submitted twice. The shop also stores your consent choices. These functions remain available when you select “Essential only”.

Analytics — with consent

After you enable “Analytics”, Google Analytics 4 may measure shop usage, referral sources and shopping events. UTM campaign parameters are stored only with analytics consent.

Advertising and conversion measurement — with consent

After you enable “Advertising and conversion measurement”, Google Ads may measure advertising effectiveness and conversions. Advertising click identifiers are stored only with consent to this category.

Purchase measurement includes the order identifier, products, quantities, value and currency. The shop's measurement script does not send Google your name, delivery address, username or plain-text email address. When enabled, Google Ads Enhanced Conversions may add a SHA-256 hash of the normalized email address provided with the order to the conversion event. It is used to match the conversion to advertising. It is sent only when advertising consent was recorded at checkout and is still given when the event is sent. This hash is not included in Google Analytics events.

Data stored in the browser

This list covers cookies and similar browser storage mechanisms.

  • Shop session: the viartem_shop_live cookie maintains the session and shop security. It is a session cookie; your browser may restore the session according to its settings.
  • Cart: viartem_shop_cart_v1 in localStorage stores product identifiers and quantities. It has no automatic deletion date; its content changes when you change or empty the cart or clear the site's data.
  • Duplicate order prevention: viartem_shop_cart_v1_checkout in sessionStorage is used in the browser tab session; the shop treats the record as current for no more than 24 hours.
  • Consent choices: viartem_shop_consent_v1 in localStorage stores your analytics and advertising choices with a date. The shop honours this choice for 180 days after the last save, then displays the panel again. Clearing the site's data may display the panel sooner.
  • Campaign source: viartem_shop_attribution_v1 in sessionStorage contains only campaign parameters permitted by your current consent. It lasts for the tab session; withdrawing consent removes that category's parameters from this record.
  • Duplicate purchase measurement prevention: viartem_purchase_ga4_* or viartem_purchase_ads_* records are saved when sending an event with consent, in localStorage or, when unavailable, sessionStorage. A pending attempt may be retried after 5 minutes. A confirmed-send marker in localStorage has no automatic deletion date and can be removed by clearing the site's data. The sessionStorage fallback lasts for the tab session.
  • Google: with consent, Google services may store analytics cookies such as _ga* or advertising cookies such as _gcl* and _gac*. Their retention periods depend on the service and its settings. See Google's information on how it uses cookies and its privacy policy.
  • Payments: choosing an online payment takes you to Stripe's page, where the payment provider uses its own security mechanisms and cookies under its policies.

The shop's fonts are served from the shop's server. Opening a shop page does not require fetching fonts from Google Fonts.

Managing consent

Only essential functions operate by default. “Analytics” and “Advertising and conversion measurement” are unchecked. When you arrive without saved consent, the Google script is not loaded and the shop sends no measurement events to Google. This is the basic Google consent mode used by the shop.

You can choose “Essential only”, “Save choices” or “Accept all”. “Save choices” enables only the categories you selected. Your choice is remembered for 180 days. Declining analytics or advertising consent does not prevent purchases.

Reopen the panel with “Cookie settings” in the footer. Withdrawing consent stops new shop events in that category, updates Google's consent settings and removes category cookies accessible to the script. You can clear remaining site data in your browser settings. If the Google script has already loaded, reducing consent automatically reloads the page so the new choice also applies to loaded scripts.

Google measurement remains disabled in the test environment regardless of your panel choices.

Data transfers outside the EEA

Google LLC and Stripe may process data outside the European Economic Area. Details are available in these providers' privacy policies and the Shop's Privacy policy.